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Bridging the distance: How payers are addressing rural access gaps

May 20, 2026
Oil painting of a white car driving down a country road through rolling farmland while providing a non emergency medical ride.

Webinar recording

For rural communities, the path to care is rarely straightforward. Distance, scarce resources, and disconnected systems create barriers that coverage alone can’t solve — and non-emergency medical transportation sits at the center of that challenge. Watch this panel discussion in partnership with Becker’s Payer Issues to hear how forward-thinking payer organizations are making NEMT a deliberate part of their care delivery strategy.

Featuring:

Rural access gaps have never been simply a matter of insurance. When transportation is treated as a peripheral concern rather than a clinical one, the downstream effects show up in outcomes, costs, and member trust. A shift is underway among payers who are building transportation into the core of how care gets coordinated — through smarter benefit design, strategic partnerships, and connected digital infrastructure.

In this session, panelists cover:

  • What’s driving persistent access gaps in rural markets today
  • How health plans are operationalizing transportation as a care delivery tool
  • Why data quality and interoperability gaps carry real financial and clinical risk
  • Where digital infrastructure creates new opportunities for better coordination

Watch the recording here