Sufian Chowdhury, CEO of Kinetik, emphasizes that one of the most effective ways to motivate employees—beyond compensation—is to build a culture where purpose drives daily work. He highlights the role of leadership in ensuring that each team member understands how their contributions connect to the broader company mission. This connection isn’t left to chance; it’s reinforced through consistent communication and alignment between individual roles and the company’s long-term vision.
Sufian points out that when people feel their work matters, they’re more likely to bring energy, creativity, and commitment to their roles. He encourages other leaders to move beyond transactional management and into a model where culture is used as a strategic asset. That means cultivating belonging, clarity, and shared purpose—not just offering perks or bonuses. His leadership philosophy at Kinetik reflects this approach, where company culture is not just talked about, but actively built through actions that resonate across all levels of the team.
This view reinforces the growing idea that purpose-driven workplaces often outperform those focused solely on compensation. Employees don’t just want a paycheck—they want to know why their work matters. Sufian's advice offers a practical way to meet that need.
Read the full article here: Forbes – 20 Top Tips for Motivating Employees Beyond Compensation